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The average property for sale in the UK is discounted by 6.05% but by almost 10% in some areas, the lowest figures since 2010. Rotherham has the most properties that sell for less than the asking price at 43.6% while the largest discounts are in Blackpool, according to new research from online property portal Zoopla But despite the lower discounts on offer, some 31% of properties currently on the market for sale have had their price reduced at least once since originally being listed. And that equates to over £2 billion of reductions in total have been made from houses and flats currently on the market across Britain. The top 10 areas with the highest percentage of properties with reduced asking prices are all in the north of England, with more than two fifths of all properties listed. After Rotherham the next location with the highest number of discounts is Preston at 43.2% and then Barnsley at 42.3%. After Blackpool the next location with the largest asking price reductions is Manchester at 8.3%) and Bradford at 7.9% while in London it is 7.4% with typical discounts in the capital city can exceed £75,000. Looking at London in more detail, the neighbouring boroughs of Merton at 28.7%, Richmond-upon-Thames and Croydon, both at 27.3%, have the highest proportion of reduced properties for sale, but those looking for the largest reductions will find them in Havering, a borough soon to benefit from Crossrail, where the typical property price discount is 10.45%. At the top end of the national market, more than a fifth of properties valued over £1 million have been reduced since originally coming on to the market, at an average discount of more than £185,000. ‘Buyers may be disheartened by the decrease in the typical discounts on offer but can take cheer from the fact that almost a third of houses are listed today below their original asking price,’ said Lawrence Hall of Zoopla. ‘This means that despite ever increasing house prices, there is still room for some good, old-fashioned negotiating. On the flip side, vendors can be pretty confident of achieving close to their initial asking price. Zoopla has a unique feature on its website that allows potential buyers to track original asking prices and subsequent reductions,’ he added. Continue reading →
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