Why is Plantations International Agarwood Oud Oil so popular?

Agarwood Oud Oil Oud oil from Plantations International agarwood or gaharu has become an extremely fashionable ingredient during the last years. The East and the South have always been sources for exotic and often absolutely necessary ingredients for perfumes that are typically made in the West. However, agarwood has never received such popularity among western audiences in the perfume industry as in the past decade. The mass recognition for this ingredient (and I address the word “mass” to niche houses and exclusive lines) started at the beginning of the new millennium, and it seems to still roll on. A Oud oil from agarwood […]

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